Title : Airing Clothes - Brocades of the Capital

Artist : Mizuno Toshikata

Date : 1893.

Details : Mizuno Toshikata: Airing Clothes - Brocades of the Capital - Artelino

Source : artelino - Japanese Prints
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Description : "Mitsui Gonomi; Mushi Hoshi" "The Seasons and Their Fashions,No.3: Summer. Keeping Off Cloth-Moths". This series of 12 designs was commissioned by Mitsui Clothing Store. The Mitsui group (It has two well-known subsidiaries today. Mitsukoshi department store and Mitsui-Sumitomo Bank) was originated from the large dry goods store, Echigoya founded in 1673. It changed its name to "Mitsui Gofuku" in 1893. In order to promote its new image, they commissioned this delightful 12 family portraits to Toshikata. Mitsui Clothing Store changed its name again to "Mitsukoshi" in 1904. They made another edition, this time under the name "Mitsukoshi". The edition by "Mitsukoshi" was featured in the reference book of the Muller Collection.

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